A glimpse into the project
About the client: Daniel Rasmus is an author, strategist and analyst who puts future in context. Other than helping companies develop a strategic plan by analyzing shifts in society, technology, economics and so on, he also teaches “Communicating the Future with Scenario Planning” at the University of Washington.
Task: Prepare a podcast proposal for Daniel that focuses on tech reviews, business and tech
Team: Anusha Iyengar, Michelle Xu, Sunny Wang, Dylan Espeseth
Client Expectations:
- Wants to enter the world of podcast review tech products and to talk about tech and business
- Less time and effort into recording and publishing the podcast series
- Limited production value but high content value
- Discover the best platforms to record, edit and publish episodes
- A marketing strategy that can be implemented without spending too much time
Skills used and gained: Project Management, Client Communication, Comparative Analysis, Content Strategy, Content Development, Research, Storyboarding, Launch and Marketing Strategy